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How Not to Embarrass Your Company on Twitter: 4 Checkpoints

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The New York Post recently ran an article about the lamest Twitter accounts based in the Big Apple. Among the silliest were a feed run by a gerbil (yes, really), a clown, and a "sandwich club." But the most pathetic were the bad business-run accounts. @PodiatristNYC tweeted: "I posted a new blog post on congenital six toes." Um, okay? Commercial Upright Vacuum Cleaner Information (@CommUpRightVac) asked, "What vacuum cleaner commercials from the early 90s do you remember?

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