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Personal Branding: Who You Are vs Who You Want to Portray

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Every day, through actions, deeds and accomplishments you are building your personal brand. Whether that brand is negative or positive, good or bad, you are building a brand that employers will notice.  It is not so much what you say about yourself when you are in the room, rather it is what others say about you when you are out of the room.  Who you are and how you are perceived resonates loudly over time.  All brands, including yours, have two major attributes.

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